辽宁省名校联盟2024年高三9月份联合考试英语试题

金太阳联考 2024-08-30 18:04:53 21℃

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DCalling vegetables and fruits"ugly"can be a recipe for sales success,according to a new study.A French supermarket chain made international headlines when it began marketing misshapen produceas "ugly"in 2014.Since then,food stores around the world have launched campaigns to sell "imperfectproduce".Some have been successful,while others haven't-but until now,researchers hadn't adequatelyexplained why consumers rejected imperfect produce,or what marketing approach was most likely to whettheir appetites.The researchers conducted seven studies that tested the effects of"ugly"labeling by having participantspurchase produce at a farmer's market and online,and by examining people's impressions about misshapenfoods.Interestingly,they found that consumers expected the imperfect produce to be less tasty and even lessnutritious than more traditionally attractive foods.But it's not all bad news for unattractive foods.The researchers also found that when the produce islabeled "ugly",consumer hesitancy disappears-and it's not because of humor or originality.Calling items"ugly"signals to consumers that the only difference between items is appearance,which makes them awareof their bias ()and significantly increases their willingness to buy the less attractive produce."We're pointing to the source of the rejection,"explains John Meredith,the lead researcher."It makespeople aware of the limited nature of their objection to the unattractive produce and makes it clear toconsumers that there are no other problems in the produce other than attractiveness."The research also found consumers spent more on the misshapen produce labeled "ugly"instead of"imperfect".And even though the ugly produce was sold at a 25 percent discount,it turned out to be moreprofitable for sellers,as the cost of acquiring the ugly produce was lower.However,if the price reductionwas too sharp,participants expected the "ugly"foods to be of low quality.32.What is the new study mainly about?A.Food quality.B.Marketing approach.C.Consumer demand.D.Bias against appearance.33.What does the underlined phrase"whet their appetites"in paragraph 2 refer to?A.Stimulate their desire of buying.B.Satisfy their need to eat better.C.Encourage them to risk trying'out.D.Raise their concerns about nutrition.34.Why are people willing to buy ugly-labeled produce without hesitation?A.They are happy to spend less and have more.B.They are curious about the special shapes of produce.C.They are led to believe ugly produce has no quality problems.D.They are attracted by the funny and creative idea of labeling.35.Which way helps food sellers make more profit according to the study?A.Call the ugly produce"ugly".B.Label the ugly produce"imperfect".C.Group the produce by its attractiveness.D.Price the ugly produce at a sharp discount.第二节（共5小题；每小题2.5分，满分12.5分）阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。选项中有两项为多余选项。Do We Really Need Cash Anymore?When the Covid-19 pandemic spread around the globe,many banks took action.People were encouragedto avoid using cash and make electronic payments where possible.36 In the UK,the number ofcontactless payments increased by 36%between 2020 and 2021.37 After all,it comes with many advantages.For a start,it's safer,as cash is easily stolen.Creditand debit cards are too,but it's possible to trace payments and cancel the cards.Mobile payments are evenmore secure.As well as that,all your transactions()are logged,making record-keeping far simpler.However,it seems as if we are just not ready to say goodbye to cash for good.Recent data shows that cash2025届高三月考试英语试卷第5页共8页

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